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Kanika Sethi is a designer / illustrator from Delhi, based in Mumbai, India. After graduating from the College of Art, Delhi University in 2005 she started out as an Art Director in advertisement agencies such as Ogilvy & Mather, Rediffusion Y&R and Wieden & Kenndy. On a project basis she has also worked with Penguin Random House (India). Having worked in these agencies she has worked across media and various clients like Audi, Nike, Incredible India, Hindustan Times, Red FM, Pernord Ricard, BMW, Jammu & Kashmir Tourism, Coke, Cadbury Bournvita, Hindustan Unilever Limited, Godfrey Philips India, Bacardi, Airtel, The Oberoi Group to name a few. Her works have appeared in One Show, Cannes Lion, Lurzer's Archive, among others. She is currently working in Ogilvy & Mather, Mumbai. She also has a keen interest in graphic design and illustration. Her overall design aesthetics are bold, minimal and colorful and her works often chronicles around themes of the rich and diverse culture and traditions that India has to offer.